GLOBAL GURUS 2026
Ranked #21 Global Expert in Communication•
Independent verification from the world's authority on thought leadership rankings.
Independent verification from the world's authority on thought leadership rankings.
Ranked #21 among the world's top communication experts—alongside Nancy Duarte, Dorie Clark, and Carmine Gallo—Lisa Bragg brings a distinct focus on workplace visibility and strategic recognition inside modern organizations•
The recognition arrives as organizations face a contradiction: demanding employees prove their impact while maintaining cultures that taught them to stay quiet.
Bragg's work addresses an overlooked driver of the $9.6 trillion global engagement crisis identified by Gallup: invisible expertise. When brilliant work goes unseen, professionals disengage, and organizations lose strategic deals, partnerships, and market opportunities to competitors who position better.
We've been telling professionals for centuries to put their heads down, do good work, and eventually you'll be noticed. But that compact is broken. It's not enough to do good work—you have to make it visible."
Her research across 23 countries reveals why that thinking costs organizations competitive advantage. While 85% of professionals struggle to articulate their value, 70% are missing opportunities simply because decision-makers don't know they exist.
"The decision isn't made in the meeting. It happens in seconds, when someone scans their mental Rolodex and your name either comes up or it doesn't."
This insight led her to redefine visibility itself: not as a personal development issue about self-esteem, but as organizational infrastructure that determines competitive velocity.