BRAGGING RIGHTS
How to Talk About Your Work Using Purposeful Self-Promotion
The playbook for professionals who were told "put your head down, do good work, and eventually someone will notice" — and then discovered that advice keeps you invisible.
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Here's what actually happens: Someone else gets the opportunity. The promotion. The client. The recognition. Not because they're better. Because they were easier to remember.
If you've ever watched a less-qualified colleague get ahead while your work stayed invisible, this book is scarily relevant.
The problem isn't your work. It's that no one knows about it.
85% of professionals struggle to talk about their success. Research across 23 countries reveals the cost: $9.6 trillion lost annually when expertise stays hidden
The best don't win. The visible do.
Research across 23 countries reveals why
About the Book
Good work no longer speaks for itself.
Lisa Bragg — Bragging Rights
We’ve spent decades being told to put our heads down and deliver. That advice hasn’t just stopped working. It’s costing us.
Research across 23 countries and 400+ professionals reveals a global visibility crisis: 85% of professionals struggle to talk about their work. Organizations are losing deals, missing opportunities, and watching competitive advantage walk out the door.
Lisa Bragg reframes self-promotion not as a personal comfort issue, but as an organizational performance imperative — examining why visibility gaps form, what they cost, and how to close them.
Visibility drives opportunity. This book shows you how.
BRAGGING RIGHTS
What Leaders Are Saying
Publishers Weekly BookLife
“This is the perfect option for anyone struggling with how to promote themselves and boost their ‘social currency.’”
Michael Bungay Stanier
“You should be your greatest advocate. For practical, courageous ways to be seen and heard, this might be the book you’re looking for.”
Bestselling author, The Coaching Habit
Sybil Verch
“A must-read for everyone who has felt overlooked or undervalued, and for the leaders who want to help them shine. Bragging Rights will shift your mindset and uncover opportunities beyond your aspirations.”
Executive Vice President, Raymond James Ltd.
Joanna Rotenberg
“Bragging Rights will help you navigate one of the hardest things to do—talk about your success! This book is full of ideas to help you be seen and heard more, without the ‘ick’ factor.”
Managing Director, Personal Wealth, Vanguard
Pamela Slim
“Bragging Rights gives you both permission and motivation to joyfully and authentically share your gifts. This book will help you open doors in your career, grow your business, and allow your work to make the biggest impact in the world.”
Award-winning author, The Widest Net and Body of Work
Karen Gill, MBE
“The world is waiting for you. This book will help you take that step forward to be seen and heard so you can make the difference you want to see.”
Cofounder, everywoman
Readers Say
“I’ve always struggled so much with feeling uncomfortable with self-promotion. This book helped me reframe self-promotion as spreading the word so you can help more people. The sad reality is that good work does NOT speak for itself.”
Kyle — Verified Amazon Review ★★★★★
“There are so many quotable lines in this book I wouldn’t know where to start. I could never lend out my copy because it’s so full of post-it notes and underlines. So smart, so practical.”
Alyson S. — Verified Amazon Review ★★★★★
“Since I’ve read this book I was promoted, got a seat at a board I was longing to be at, and recommended it to 6 of my friends.”
Verified Amazon Review ★★★★★
“Lisa Bragg does a beautiful job making a tough subject fun. A fantastic book for emerging and established leaders looking to improve their personal branding, communications, and career trajectory.”
Melanie Rodriguez — Verified Amazon Review ★★★★★
Bulk Orders
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Signed copies
Each copy signed by Lisa.
Custom inserts
A note from your CEO, keynote sponsor or event chair printed as the forward of the book.
Ready to order?
For questions, or to order Hello@LisaBragg.com