There’s a Word Most People Are Afraid Of.
I built my career on it, and it’s the competitive advantage most people miss.
I built my career on it, and it’s the competitive advantage most people miss.
We’ve been taught it’s arrogant, so we stay quiet and hope someone notices. But decision-makers don’t reward invisible expertise. They can’t. They don’t see it.
Here’s the irony: Bragg is my actual last name.
As a TV journalist, I watched brilliant experts get overlooked every day. Not because they weren’t good enough, but because they didn’t know how to position what they knew where it mattered most. When I founded MediaFace and pioneered content for companies, I faced the same challenge. Being great wasn’t enough (and the advice of “just get on social media” doesn’t work).
So I studied it. Across 23 countries, with Fortune 500 teams, small businesses and professionals of all stages. The data revealed something massive: 85% of professionals struggle to articulate their value. The cost? Gallup estimates $9.6 trillion in lost productivity annually. Much of this stems from invisible expertise: brilliant people whose work goes unseen and unused.
That’s the price of hidden brilliance.
So I wrote Bragging Rights and developed a wide range of tools and experiences to transform how individuals, teams, and organizations make their value visible. I speak, advise, and work as a thought partner to leadership.
I’m a mom to a 16-year-old who is already gearing up for a speaking career. I’m also a wife to an entrepreneur who is a real life MacGyver in the way that he can fix anything with pretty much anything. (Love this photo of them from a few years ago).
I’m learning to play tennis right now, which is a genuinely humbling experience when most of your friends play like they’ve been on the circuit for years.
Luna is a 90-pound bouvier who could easily be a character on the Muppets. Walking with her is like hanging out with a celebrity. Everyone wants to talk to her and I’m just left holding the bag. We also live with two rascally cats (yes, they get one line, and that’s the way they’d like it as they covertly run our home).
